Whenever you put a query in Google or any search engine, you might notice the tendency of Wikipedia being the first result on any page. That is because of the gigantic SEO domain possessed by Wikipedia, making it not only of the top search results but also making it one of the most preferred websites by users. That is why, when next time you are wondering about Wikipedia’s role in marketing, think of this as an example. For instance, if your company’s page was on Wikipedia and it showed up in the first few results, imagine the type of traction you will get.
That is why; many are looking for answers regarding how to get a Wikipedia page. Whether it is for their brand or company, the numbers of people asking for solutions related to Wikipedia is rising. However, needs to answer any questions before talking about the benefits on length. Such as, how can you get a Wikipedia page? Even if you can, are you credible enough to get one? Therefore, let us dive into the creation of a Wikipedia page, its role, and whether you need it or not.
Role Of Wikipedia In Branding
We spoke about the power of Wikipedia in SEO. Not only will you see the first few results on any search engine related to Wikipedia, but also why some look for a particular query. For instance, if a user searches your company name, and then its Wikipedia page shows up, you can imagine the type of legitimacy it would provide to your company’s name. Furthermore, they would definitely prefer it over other results if they are looking for information.
The role of Wikipedia in branding is such that it provides unmatched legitimacy to any brand. Think about it, Wikipedia is one of the most used websites and the largest existing encyclopedia in history. Why would you not want your company or your own profile on it? The level of trust it would build with your targeted audience would be remarkable. However, let us look at some of the reasons why you should get a Wikipedia page.
As mentioned more than once above, your company will have unmatched credibility among your peers if you get a Wikipedia page for it. Since Wikipedia guidelines prevent any bogus or biased information, it would add legitimacy next to your company name if you make a page correctly.
2. SEO Benefits
Search engines tend to put Wikipedia results ahead of other websites. Therefore, not only will you find your name in the top results of SERP (search engine page results) it would also increase your SEO remarkably.
3. Customer Loyalty
Your customers will be drawn towards your company as they realize the legitimacy of it. Furthermore, since Wikipedia is also a vital tool in building trust, it would help make your name respectable in your particular niche.
How Does One Create A Wikipedia Page?
Now we know the role of Wikipedia in branding and the benefits of it. Therefore, only one question remains. How does one do it? How can you get a Wikipedia page? Before we begin, it is important to note that you must be credible and noteworthy. The guidelines of Wikipedia clearly state that if you are not noticeable or noteworthy, then you have no business making a Wikipedia page. However, if you are, then let us look at the page creation process.
1. Sign Up
You will have to sign up for an account before you can begin. It is an easy step-by-step process which requires email authentication.
2. Become An Editor
Before you make your own page, you have to gather some credibility. Establish yourself as an editor by making changes to existing pages. Once you do it, Wikipedia will recognize you as a viable and credible editor.
3. Ask For Page Creation
Look for your company’s page name. If it does not exist, then ask for one to be made. It would take a couple of days and then you can move on to the next step.
Do some research and gather the necessary data. This will help you in content creation and source citation.
5. Content Creation
This part needs to be done with utmost care. You need to follow Wikipedia format and make sure your content does not sound promotional or biased. If it does your content will be rejected without second thoughts.
The research you did earlier will come into play as you will have to provide a citation of the claimed information. Make sure you do this part right as a huge chunk of approval depends on it.
Approval normally takes about 3-6 weeks. However, if you have had problems during content creation or source citation, you might have to wait for an extended amount of time.
How Professionals Can Help You?
Now you know the hassle of page creation and why some people might just abandon this idea. While we encourage that if you are up to it, you should do it without any delay. However, we understand that following such intricate guidelines and a complex process can be a hassle for many people. Therefore, you should seek the help of experts who have provided many people with these solutions. By doing so, not only will you be saving yourself the hassle of going through this long process, but you will also ensure that your page will be created without any troubles.
Things You Need To Avoid
While this piece of information is mostly regarding what you should do, let us talk about things you should not. If you think your company is not noticeable or noteworthy, you should wait until you are up to that standard. However, even if you are up to that, you will find many companies do not have a Wikipedia page. While some do not want it, others simply cannot make it. That is because they think of it as a promotional platform.
Keep in mind, that the slightest promotional tone or mess in content creation can put the whole process of page creation in jeopardy. Therefore, you must study the Wikipedia format thoroughly before beginning. However, you will not have to worry about these if you hire experts.