Technological evolutions have transformed the digital world by introducing innovation at all levels. One of the most commonly adopted innovation was of voice search. The technology has influenced search engine optimization along with making content discovery accessible and convenient.
A Gartner study predicted that around 30% of browsing sessions will incorporate voice search by the year 2020. Moreover, according to Adobe Analytics, the common searchers are asking for weather forecast (64%), music (70%), online search (47%), fun questions (53%), directions (34%), and news (46%).
The Widespread Use Of Voice Search
Since its inception to date, the voice search technology stays on the rise. It is expected to grow to revolutionize branding strategies. However, since the devices like Google Home and Amazon Echo surfaced the industry, the technology progressed in a bit of leap and bounds.
But it’s still is pacing forward. What’s more important is that the updates coming in search engines are contributing to increasing the use of voice searches.
As Google has accelerated its Word Recognition Accuracy Rate, it has created more opportunities to use voice searches. Currently, up to 45 million voice-assisted devices are providing screen-less browsing to users in the US, thus highlighting the importance of voice search in 2020.
The Impact Of Voice Search In Digital Marketing
Learn about the significance of incorporating voice search in digital marketing. Know about the ways it enhances the online visibility just like the way Wikipedia services do and brings more traffic to your site. Read on to find out the outbound benefits of voice search below:
Improved Customer Experience
Voice search does not influence only improving the browsing experience. It has much wider scope in the world of digital marketing. It helps in building strong customer relationships. It strengthens relationships and optimizes the experience. It helps in adding more credibility to the brand identity.
The voice search interactions are better than text-based conversations. You do not have to type all your queries or concerns. Simply speaks about it and get it resolved. It helps in providing a stellar customer experience that ensures to boost the overall conversion rates.
Voice Search On Websites
With the use of voice search on websites, you get to accelerate the conversions and engagements. You allow a convenient solution to your visitors to discover and browse content. The use of voice searches on the website tends to garner more attention.
The convenience it adds in searching online is evident from the fact that an average search can be as long as having 29 words. So, you do not have to stick to using only the keyword or phrase. You can actually speak about the entire problem or the full description of the service.
The Use Of Natural Language
The brilliant aspect of voice search is that it comes with the facility to add your natural language to search. Now, what could be better than interacting with any identity in the language you speak? It eliminates the language barrier and streamlines processes with smooth communication. There is no room for any miscommunication and it helps the customers in enhancing the overall rates of conversions.
The Effects Of Voice Search On SEO
Voice search not only affects the technology but it has transformed the way the search engine used to perform. It has helped to surface many new trends and techniques in SEO as well along with building optimized brands.
Voice search has given rise to the use of long-tail keywords. As spoken words are detailed as compared to the typed text, the keyword queries automatically become long enough to cover more than 20 words at a time. It has molded the way SEO strategist used to work. Now they have better opportunities to optimize the content.
The use of voice search has brought a huge impact on the use of local searches. It has been observed that visitors are more inclined towards looking for searches locally by the use of voice search. According to the reports, around 46% of the users are using voice technology to look for information from the locally established businesses.
Voice technology came like a beacon of light for startups and already established brands in the digital world. It brings better opportunities to reach out to your target audience along with creating endless possibilities to roll double folds on your investments. At one hand, it provides convenience and on the other, it boosts the conversions.